Lets talk mobile messaging and marketing automation

The great strength of mobile messaging and marketing is in being able to reach only those targeted recipients at a suitable time. Messages that are not delivered, sent to the wrong person, are late or arrive at the wrong time will negatively impact your brand. They will also lose you customers pretty quickly!

You're the marketing expert at your company and you've finally convinced your team that connecting with customers on their mobile devices is an important initiative this year. You know your new mobile strategy needs to play nice with your current programs, but when you look at your current marketing - it's, well...all over the place. Tactic after tactic that was implemented to address a perceived need. You're probably even paying for some really cool products/services and not really using them... 

I think we’d all agree that are prospects and customers are on their mobile phones now more than ever. Our customers (the consumers) have chosen their mobile device as their first screen. They now connect with businesses and brands in a whole new way...yet, most businesses haven’t added any form of mobile marketing to their game plan. I have the lucky opportunity to talk to a lot of small businesses owners about their marketing efforts. It’s afforded me the ability to really ...

If you haven’t started using text messaging to build a more personal relationship with your customers then you should start now. Texting is so personal, that its typically reserved for the people closest to us like family and friends. It’s the one device that travels with us no matter where we go. Knowing how personal the mobile device is, you should appreciate that your customers...

Every morning my phone alarm wakes me up to start my day. After reaching for my iphone I quickly open my email to see if there is anything urgent I need to take care of. Nothing ever really needs immediate attention so I take that opportunity to scan my inbox and identify all of the emails that may seem unimportant and hit delete. Mmmmmm. A tiny bit of stress eliminated.  It’s refreshing isn’t it? If this sounds like your morning, you’re in good company. In fact, in a recent study, 67% ...