Lets talk mobile messaging and marketing automation

The hardest part is getting people to that first step, getting someone to text that keyword to your short code. 

SMS marketing alone is ineffective. It takes more than a keyword and a short code for SMS marketing to work. SMS works in conjunction with other marketing efforts. The other marketing efforts that are paired with SMS are how you let people know about your promotion and offers and why they should take advantage of it. 

Long codes and Short codes, should I care? Whilst each (long codes and short codes) have advantages and disadvantages, we think you should choose the one that provides your audience and the consumer with the best level of protection from unwanted messages (SPAM)...

Want to grow your business? Small business owners must be in tune with their monthly budget, and how to cut costs when necessary. If you’re throwing money away on unnecessary expenses, or even worse, failing tactics, you’re easily stunting your growth. Keep an eye on monthly spend, and follow this seven budgeting tidbits. 1. Know how much you spend. This might sound like silly advice, but you’d be surprised at how many small business owners just aren’t in tune with their budget. Sure, you ...

Traditional SMS and MMS messages all follow the same pathway and deliver very similar outcomes. This is true for 99.9% of the SMS gateway providers in the world. The end result to the contact is a simple SMS or sometimes MMS message, occasionally with a website URL added to the message.

Have you considered adding mobile to your marketing strategy? This is one of the first questions we pose to business owners and marketers in our 'discovery calls'. The responses vary from “our website is not good on mobile” to “we can’t afford it” or “that’s for the bigger businesses with more resources, we’re just a small team”. In more cases than not, business owners and marketers are quick to rule themselves out of the mobile opportunity.