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Are You Guilty Of Committing One Of These 27 Mobile Marketing Mistakes?

Are You Guilty Of Committing One Of These 27 Mobile Marketing Mistakes?
Whether you like it or not, your company has become a mobile experience for your customers. A day doesn’t pass where an ideal customer is accessing your information, messaging and ads on a mobile device. In today’s multi-device world, your challenge is how to utilize mobile to take your customer experience to a higher level. Whether you’re just getting started with mobile or looking to up your game, it’s important you aren’t starting off on the wrong foot by making some of the most ...

Click-To-Call: 5 Ways To Use It In Your Business

Click-To-Call: 5 Ways To Use It In Your Business

Do you let your customers call your business? You may be thinking that's a silly question right? Let me ask you something. Is your phone number on your business website or marketing material? No? Well you're not alone. A recent Google survey found that 95% of small- to medium- sized businesses are not using click-to-call technology on their website, let alone their marketing material....

Lifecycle Marketing: 4 Mobile Campaigns To Implement In Small Business

Lifecycle Marketing: 4 Mobile Campaigns To Implement In Small Business

It's known that big brands use lifecycle marketing to increase the lifetime value of each customer. But most small business owners don't know how to implement similar tactics in their own marketing efforts. Email is the 'go-to' for many companies, but an emphasis here can lead to ignorance of other, equally valuable channels, such as the incredibly valuable mobile channel. Plenty of software tools exists to help businesses create and refine their marketing message.... 

Turning Leads Into Customers With Mobile Marketing Automation

Turning Leads Into Customers With Mobile Marketing Automation

Mobile marketing can help bring new customers into your business by engaging shoppers at just the right time. By automating some or all of your mobile marketing efforts, you can save time and ensure that every customer receives the marketing messages most suited to their current situation. What is Mobile Marketing Automation? Mobile marketing automation (MMA— and not to be confused with the Mobile Marketing Association or Mixed Martial Arts) is the process of using tools and software to ...

Don't Accept Defeat!

What to Do When Your Business is Getting The Better of You...

Don't Accept Defeat!
Hey friends! Business is hard right? There are so many ups and downs of business and it's easy to wave the white flag and accept defeat. Heck, I've been there myself a few times. That's because business is bloody hard work. Well, we don't want you to accept defeat , so here is some advice for you when you feel your business is getting the better of you...
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