Lets talk mobile messaging and marketing automation

To successfully execute a mobile messaging campaign, you need to create an experience that delights. Mobile is by far the most personal marketing channel, so consumers have an incredibly low tolerance for poor campaigns– but fear not! Answer the following six questions, and you will be ready to launch an effective and exciting mobile campaign that your customers will love. Step 1 - What’s Your Goal? Ask yourself: what am I trying to accomplish? By setting an engagement event goal ...

As mobile browsing continues to grow at an incredible rate, more and more people (1.2 billion to be more precise) are preferring to access the web on their mobile phones than desktops. You cannot cannot afford to ignore mobile marketing. As more consumers make the transition from browsing the Internet on their desktop to their mobile device or tablet, it’s important to provide your site’s visitors with a seamless transition and responsiveness; however, too much responsiveness can ...