To successfully execute a mobile messaging campaign, you need to create an experience that delights.
Mobile is by far the most personal marketing channel, so consumers have an incredibly low tolerance for poor campaigns– but fear not!
Answer the following six questions, and you will be ready to launch an effective and exciting mobile campaign that your customers will love.
Step 1 - What’s Your Goal?
Ask yourself: what am I trying to accomplish?
By setting an engagement event goal ...