Lets talk mobile messaging and marketing automation

Being in the business of mobile messaging and marketing, ‘engagement rates’ are of prime interest to the team at MOBIT. Moreover, they should be for you too; after all, you want your prospects and clients to actually read the messages you send them. That is, read them and act on them.

There is plenty of opinion out there about what works and what doesn’t, and let’s be honest, sometimes you have to try a lot of different things before finding the right formula.  There are however some basic principles that you should consider when you are using the mobile channel....  

We all know that not every opportunity or identified prospect will result in a sale. Relationships, features, service, price, indifference, and a hundred other reasons, are why we do not commit to making a buying decision. The one thing most sales and marketing people fail to realize though is that a decision NOT to buy today does not mean a decision to NEVER buy.... 

Whilst it has become common place to hand out our primary, secondary, and many other fake email addresses in order to receive information and content, the same cannot be said for the mobile world. 

As we generally only have one mobile number, we protect this with the urgency and specificity it deserves. Only those brands and friends we trust have access to our mobile numbers and if this access is abused then look out. You generally only get one crack at this relationship.....

From my years of experience, I have learnt that on average, there are eight touch points you need to make with your prospective client in order for any business to be concluded. Regardless of your product or service the numbers are the same, eight (8). It may come earlier or take a little longer, but the magic number eight (8) remains.

Note: Original Article from Sheera Eby – Jacobs and Clevenger USA 2015 

SMS marketing statistics and facts demonstrate that mobile marketing is an effective channel to engage and deliver a measurable, positive return on investment. Here is a collection of 10 SMS marketing statistics that reinforce the fact that SMS marketing is a key channel marketers need to consider in their mix....