Lets talk mobile messaging and marketing automation

Don’t purchase email lists (you can’t purchase mobile lists), but earn your subscribers. Be clear to to your subscribers how many emails they may receive each month, and certainly, how many mobile messages they could expect to receive and WHY.... 

From my years of experience, I have learnt that on average, there are eight touch points you need to make with your prospective client in order for any business to be concluded. Regardless of your product or service the numbers are the same, eight (8). It may come earlier or take a little longer, but the magic number eight (8) remains.

If you haven’t started using text messaging to build a more personal relationship with your customers then you should start now. Texting is so personal, that its typically reserved for the people closest to us like family and friends. It’s the one device that travels with us no matter where we go. Knowing how personal the mobile device is, you should appreciate that your customers...

The hardest part is getting people to that first step, getting someone to text that keyword to your short code. 

SMS marketing alone is ineffective. It takes more than a keyword and a short code for SMS marketing to work. SMS works in conjunction with other marketing efforts. The other marketing efforts that are paired with SMS are how you let people know about your promotion and offers and why they should take advantage of it.