Lets talk mobile messaging and marketing automation

As mentioned in the introduction of this article, email and mobile campaigns should be part of your holistic marketing approach. These marketing channels cannot be truly fruitful just by themselves, but can strengthen your other initiatives...

Measuring your return on investment (ROI) is another challenge that marketing professionals face in the land of email and mobile marketing. In other words, it’s difficult for them to connect the dots between the messages they send out to prospective customers, and the moment when these subscribers get further engaged and turn into customers....

Being in the business of mobile messaging and marketing, ‘engagement rates’ are of prime interest to the team at MOBIT. Moreover, they should be for you too; after all, you want your prospects and clients to actually read the messages you send them. That is, read them and act on them.

There is plenty of opinion out there about what works and what doesn’t, and let’s be honest, sometimes you have to try a lot of different things before finding the right formula.  There are however some basic principles that you should consider when you are using the mobile channel....  

Whilst it has become common place to hand out our primary, secondary, and many other fake email addresses in order to receive information and content, the same cannot be said for the mobile world. 

As we generally only have one mobile number, we protect this with the urgency and specificity it deserves. Only those brands and friends we trust have access to our mobile numbers and if this access is abused then look out. You generally only get one crack at this relationship.....