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Why Your Business Should Work With A Mobile Marketing Agency

Why Your Business Should Work With A Mobile Marketing Agency

Do you struggle to do it all as a small business owner and or marketer? You're responsible for so much... You may have even said "I wear so many different hats." In a study by Constant Contact they found that 43% of small business owners and marketers felt the most difficult part of running their business was wearing many hats. Whether it's marketing, client services, accounting, IT systems or HR. Dozens of other things make up your day to day. On the flip side, the best part of running a small ...

The One Question Marketers Need to Stop Asking

Is a mobile-optimized website or a mobile marketing strategy necessary?

The One Question Marketers Need to Stop Asking
I'm not going to bury the lede here. If you own a business, you need to stop asking, “Is a mobile-optimized website or marketing strategy necessary?” Every business should be engaged with, and learning to love, mobile devices. Over 79% of all websites are now mobile optimized and smartphones are now almost a ubiquitous device around the world. Think of it this way: when a prospective customer has access to your business 24/7 in their pocket, purse, or just an arm’s length away, ...

How To Win With SMS Marketing If You're Not A Discounter

How To Win With SMS Marketing If You're Not A Discounter

You may have considered SMS marketing because you've seen other retailers having success but your business doesn't offer discounts. Maybe you're saying, "I don't want to be a discounter" in my business and that's prevented you from using it because that's all you've seen from other businesses. If this is how you feel, I can tell you, you're not alone. In fact, this is one of the top objections I hear for why businesses aren't using SMS marketing in their business. I get it, too. Nobody ...

8 Reasons Your Small Business Needs Mobile Marketing

8 Reasons Your Small Business Needs Mobile Marketing

There are plenty of companies that aim to help small businesses grow. That's why we've previously shared what every small business needs to grow with  mobile marketing. But we're not the only ones. Score, an organization that mentors small business owners recently shared an infographic showcasing why mobile marketing is a must for small businesses in the US today. At the end of the day, consumers are using their smartphones to make buying decisions at every step of the shopping ...

6 Steps to Create a Successful Messaging Campaign

6 Steps to Create a Successful Messaging Campaign

To successfully execute a mobile messaging campaign, you need to create an experience that delights. Mobile is by far the most personal marketing channel, so consumers have an incredibly low tolerance for poor campaigns– but fear not! Answer the following six questions, and you will be ready to launch an effective and exciting mobile campaign that your customers will love. Step 1 - What’s Your Goal? Ask yourself: what am I trying to accomplish? By setting an engagement event goal ...

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