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5 Reasons: Part 5 - 5 Optimizing Your Sales Funnels

5 Reasons: Part 5 - 5 Optimizing Your Sales Funnels

As mentioned in the introduction of this article, email and mobile campaigns should be part of your holistic marketing approach. These marketing channels cannot be truly fruitful just by themselves, but can strengthen your other initiatives...

5 Reasons: Part 3 - 5 Earn Your Subscribers

5 Reasons: Part 3 - 5 Earn Your Subscribers

Don’t purchase email lists (you can’t purchase mobile lists), but earn your subscribers. Be clear to to your subscribers how many emails they may receive each month, and certainly, how many mobile messages they could expect to receive and WHY.... 

5 Reasons: Part 2 - 5 Improving The Deliverability of Your Messaging

5 Reasons: Part 2 - 5 Improving The Deliverability of Your Messaging
Deliverability rate is the percentage of email or mobile messages delivered to your recipients’ mobile and email inboxes versus the total number of messages sent. It tells you how many of your messages bounced back or were simply never received, and if that number is high, it’s a sure sign of inactivity.....

5 Reasons Your Marketing Messages Are Not Opened...And How To Fix Them

1 of 5: Getting your email and mobile systems working with your apps

5 Reasons Your Marketing Messages Are Not Opened...And How To Fix Them

A large proportion of companies use email and mobile open rates to track their marketing success. To this day, the size of your email and mobile list are a demonstration of your reach and thought leadership. However, your email marketing campaigns should be part of a holistic approach to educate your contacts about your company...

How to Maximize Mobile Engagement Rates

How to Maximize Mobile Engagement Rates

Being in the business of mobile messaging and marketing, ‘engagement rates’ are of prime interest to the team at MOBIT. Moreover, they should be for you too; after all, you want your prospects and clients to actually read the messages you send them. That is, read them and act on them.

There is plenty of opinion out there about what works and what doesn’t, and let’s be honest, sometimes you have to try a lot of different things before finding the right formula.  There are however some basic principles that you should consider when you are using the mobile channel....  


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