Lets talk mobile messaging and marketing automation

As mentioned in the introduction of this article, email and mobile campaigns should be part of your holistic marketing approach. These marketing channels cannot be truly fruitful just by themselves, but can strengthen your other initiatives...

Don’t purchase email lists (you can’t purchase mobile lists), but earn your subscribers. Be clear to to your subscribers how many emails they may receive each month, and certainly, how many mobile messages they could expect to receive and WHY.... 

A large proportion of companies use email and mobile open rates to track their marketing success. To this day, the size of your email and mobile list are a demonstration of your reach and thought leadership. However, your email marketing campaigns should be part of a holistic approach to educate your contacts about your company...

Being in the business of mobile messaging and marketing, ‘engagement rates’ are of prime interest to the team at MOBIT. Moreover, they should be for you too; after all, you want your prospects and clients to actually read the messages you send them. That is, read them and act on them.

There is plenty of opinion out there about what works and what doesn’t, and let’s be honest, sometimes you have to try a lot of different things before finding the right formula.  There are however some basic principles that you should consider when you are using the mobile channel....