Lets talk mobile messaging and marketing automation

We all know that not every opportunity or identified prospect will result in a sale. Relationships, features, service, price, indifference, and a hundred other reasons, are why we do not commit to making a buying decision. The one thing most sales and marketing people fail to realize though is that a decision NOT to buy today does not mean a decision to NEVER buy.... 

You're the marketing expert at your company and you've finally convinced your team that connecting with customers on their mobile devices is an important initiative this year. You know your new mobile strategy needs to play nice with your current programs, but when you look at your current marketing - it's, well...all over the place. Tactic after tactic that was implemented to address a perceived need. You're probably even paying for some really cool products/services and not really using them... 

From my years of experience, I have learnt that on average, there are eight touch points you need to make with your prospective client in order for any business to be concluded. Regardless of your product or service the numbers are the same, eight (8). It may come earlier or take a little longer, but the magic number eight (8) remains.

MMS stands for ‘Multimedia Messaging Service.’ By utilizing MMS, marketers can extend the core functionality of MMS’s closely-related mobile messaging cousin, SMS. Whereas SMS lets marketers deliver a text message of up to 160 characters in length, MMS enables the distribution of multimedia content such as pictures, music or video. When executed well, the enhanced richness increases customer engagement, as campaigns can draw on combinations of various branded elements....

I think we’d all agree that are prospects and customers are on their mobile phones now more than ever. Our customers (the consumers) have chosen their mobile device as their first screen. They now connect with businesses and brands in a whole new way...yet, most businesses haven’t added any form of mobile marketing to their game plan. I have the lucky opportunity to talk to a lot of small businesses owners about their marketing efforts. It’s afforded me the ability to really ...