Lets talk mobile messaging and marketing automation

At least once a quarter, have a detailed sit-down with your team, set the direction for your business, and review your progress and marketing budget. Failure to do so will result in tons of sporadic spending that gives you little to no long term return. If you want to grow your business, you must prioritize your marketing efforts and financial commitments. Don’t take out a business line of credit and spend without abandon. If you’re calculated in your small business spending decisions, you will notice a huge difference. With that said, ...

Everyone will make it sound so easy. Build a database, send a few messages each month to your mobile database and the sales will come. In reality, it’s not that easy. And like with anything else, you need to spend some time learning how to do it properly. I assure you it’s possible. In my latest podcast interview, we learned how Pete’s Ace Hardware used time sensitive offers, and tips to frequently engage it’s subscribers and drive them to take action. Their challenge was ...

If you're considering using mobile messaging to actively engage your customers you're in the right place. Did you know that $698 billion of in-store retail sales are influenced by mobile? If you look at some of the top retail brands using mobile, you'll notice that many of them use mobile messaging as a key part of their communication strategy. What is mobile messaging? Mobile messaging can include SMS (text) messaging, MMS (multimedia messaging), push notifications and even mobile ...

I'm not going to bury the lede here. If you own a business, you need to stop asking, “Is a mobile-optimized website or marketing strategy necessary?” Every business should be engaged with, and learning to love, mobile devices. Over 79% of all websites are now mobile optimized and smartphones are now almost a ubiquitous device around the world. Think of it this way: when a prospective customer has access to your business 24/7 in their pocket, purse, or just an arm’s length away, ...

As mobile browsing continues to grow at an incredible rate, more and more people (1.2 billion to be more precise) are preferring to access the web on their mobile phones than desktops. You cannot cannot afford to ignore mobile marketing. As more consumers make the transition from browsing the Internet on their desktop to their mobile device or tablet, it’s important to provide your site’s visitors with a seamless transition and responsiveness; however, too much responsiveness can ...