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What Is Interactive Text Messaging?

What Is Interactive Text Messaging?

Traditional SMS and MMS messages all follow the same pathway and deliver very similar outcomes. This is true for 99.9% of the SMS gateway providers in the world. The end result to the contact is a simple SMS or sometimes MMS message, occasionally with a website URL added to the message.

The One Question Marketers Need to Stop Asking

Is a mobile-optimized website or a mobile marketing strategy necessary?

The One Question Marketers Need to Stop Asking
I'm not going to bury the lede here. If you own a business, you need to stop asking, “Is a mobile-optimized website or marketing strategy necessary?” Every business should be engaged with, and learning to love, mobile devices. Over 79% of all websites are now mobile optimized and smartphones are now almost a ubiquitous device around the world. Think of it this way: when a prospective customer has access to your business 24/7 in their pocket, purse, or just an arm’s length away, ...

Less Is More: 3 Sophisticated Ways to Boost Mobile Conversion Rates

Less Is More: 3 Sophisticated Ways to Boost Mobile Conversion Rates

As mobile browsing continues to grow at an incredible rate, more and more people (1.2 billion to be more precise) are preferring to access the web on their mobile phones than desktops. You cannot cannot afford to ignore mobile marketing. As more consumers make the transition from browsing the Internet on their desktop to their mobile device or tablet, it’s important to provide your site’s visitors with a seamless transition and responsiveness; however, too much responsiveness can ...

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