Lets talk mobile messaging and marketing automation

If you haven’t started using text messaging to build a more personal relationship with your customers then you should start now. Texting is so personal, that its typically reserved for the people closest to us like family and friends. It’s the one device that travels with us no matter where we go. Knowing how personal the mobile device is, you should appreciate that your customers...

Long codes and Short codes, should I care? Whilst each (long codes and short codes) have advantages and disadvantages, we think you should choose the one that provides your audience and the consumer with the best level of protection from unwanted messages (SPAM)...

At least once a quarter, have a detailed sit-down with your team, set the direction for your business, and review your progress and marketing budget. Failure to do so will result in tons of sporadic spending that gives you little to no long term return. If you want to grow your business, you must prioritize your marketing efforts and financial commitments. Don’t take out a business line of credit and spend without abandon. If you’re calculated in your small business spending decisions, you will notice a huge difference. With that said, ...

I'm not going to bury the lede here. If you own a business, you need to stop asking, “Is a mobile-optimized website or marketing strategy necessary?” Every business should be engaged with, and learning to love, mobile devices. Over 79% of all websites are now mobile optimized and smartphones are now almost a ubiquitous device around the world. Think of it this way: when a prospective customer has access to your business 24/7 in their pocket, purse, or just an arm’s length away, ...

You may have considered SMS marketing because you've seen other retailers having success but your business doesn't offer discounts. Maybe you're saying, "I don't want to be a discounter" in my business and that's prevented you from using it because that's all you've seen from other businesses. If this is how you feel, I can tell you, you're not alone. In fact, this is one of the top objections I hear for why businesses aren't using SMS marketing in their business. I get it, too. Nobody ...