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Multi Media Message Service (MMS)

What is it and how do you use it?

Multi Media Message Service (MMS)

MMS stands for ‘Multimedia Messaging Service.’ By utilizing MMS, marketers can extend the core functionality of MMS’s closely-related mobile messaging cousin, SMS. Whereas SMS lets marketers deliver a text message of up to 160 characters in length, MMS enables the distribution of multimedia content such as pictures, music or video. When executed well, the enhanced richness increases customer engagement, as campaigns can draw on combinations of various branded elements....

8 Totally Outdated Excuses for Avoiding Mobile Messaging, Which Do You Use?

8 Totally Outdated Excuses for Avoiding Mobile Messaging, Which Do You Use?
I think we’d all agree that are prospects and customers are on their mobile phones now more than ever. Our customers (the consumers) have chosen their mobile device as their first screen. They now connect with businesses and brands in a whole new way...yet, most businesses haven’t added any form of mobile marketing to their game plan. I have the lucky opportunity to talk to a lot of small businesses owners about their marketing efforts. It’s afforded me the ability to really ...

5 Ideas to Improve Customer Loyalty with SMS

5 Ideas to Improve Customer Loyalty with SMS

If you haven’t started using text messaging to build a more personal relationship with your customers then you should start now. Texting is so personal, that its typically reserved for the people closest to us like family and friends. It’s the one device that travels with us no matter where we go. Knowing how personal the mobile device is, you should appreciate that your customers...

How to Market Your Services as a Public or Motivational Speaker

Part 5 of 5 Part Series - Nurturing your leads

How to Market Your Services as a Public or Motivational Speaker

A marketing term for building relationships with potential clients even if they are not currently looking to buy a product or service. The truth is, most people do not see an advertisement and immediately purchase or call for a quote. They move when they are ready.... Part 5 of 5 part series.

5 Reasons You Should Not Ignore Mobile In Your Business

5 Reasons You Should Not Ignore Mobile In Your Business
Every morning my phone alarm wakes me up to start my day. After reaching for my iphone I quickly open my email to see if there is anything urgent I need to take care of. Nothing ever really needs immediate attention so I take that opportunity to scan my inbox and identify all of the emails that may seem unimportant and hit delete. Mmmmmm. A tiny bit of stress eliminated.  It’s refreshing isn’t it? If this sounds like your morning, you’re in good company. In fact, in a recent study, 67% ...
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