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Save Money and Grow Your Business with These 7 Budgeting Tips

Save Money and Grow Your Business with These 7 Budgeting Tips
Want to grow your business? Small business owners must be in tune with their monthly budget, and how to cut costs when necessary. If you’re throwing money away on unnecessary expenses, or even worse, failing tactics, you’re easily stunting your growth. Keep an eye on monthly spend, and follow this seven budgeting tidbits. 1. Know how much you spend. This might sound like silly advice, but you’d be surprised at how many small business owners just aren’t in tune with their budget. Sure, you ...

What Is Interactive Text Messaging?

What Is Interactive Text Messaging?

Traditional SMS and MMS messages all follow the same pathway and deliver very similar outcomes. This is true for 99.9% of the SMS gateway providers in the world. The end result to the contact is a simple SMS or sometimes MMS message, occasionally with a website URL added to the message.

Are You Guilty Of Committing One Of These 27 Mobile Marketing Mistakes?

Are You Guilty Of Committing One Of These 27 Mobile Marketing Mistakes?
Whether you like it or not, your company has become a mobile experience for your customers. A day doesn’t pass where an ideal customer is accessing your information, messaging and ads on a mobile device. In today’s multi-device world, your challenge is how to utilize mobile to take your customer experience to a higher level. Whether you’re just getting started with mobile or looking to up your game, it’s important you aren’t starting off on the wrong foot by making some of the most ...

Click-To-Call: 5 Ways To Use It In Your Business

Click-To-Call: 5 Ways To Use It In Your Business

Do you let your customers call your business? You may be thinking that's a silly question right? Let me ask you something. Is your phone number on your business website or marketing material? No? Well you're not alone. A recent Google survey found that 95% of small- to medium- sized businesses are not using click-to-call technology on their website, let alone their marketing material....

Lifecycle Marketing: 4 Mobile Campaigns To Implement In Small Business

Lifecycle Marketing: 4 Mobile Campaigns To Implement In Small Business

It's known that big brands use lifecycle marketing to increase the lifetime value of each customer. But most small business owners don't know how to implement similar tactics in their own marketing efforts. Email is the 'go-to' for many companies, but an emphasis here can lead to ignorance of other, equally valuable channels, such as the incredibly valuable mobile channel. Plenty of software tools exists to help businesses create and refine their marketing message.... 

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