Lets talk mobile messaging and marketing automation

Being in the business of mobile messaging and marketing, ‘engagement rates’ are of prime interest to the team at MOBIT. Moreover, they should be for you too; after all, you want your prospects and clients to actually read the messages you send them. That is, read them and act on them.

There is plenty of opinion out there about what works and what doesn’t, and let’s be honest, sometimes you have to try a lot of different things before finding the right formula.  There are however some basic principles that you should consider when you are using the mobile channel....  

We all know that not every opportunity or identified prospect will result in a sale. Relationships, features, service, price, indifference, and a hundred other reasons, are why we do not commit to making a buying decision. The one thing most sales and marketing people fail to realize though is that a decision NOT to buy today does not mean a decision to NEVER buy.... 

Whilst it has become common place to hand out our primary, secondary, and many other fake email addresses in order to receive information and content, the same cannot be said for the mobile world. 

As we generally only have one mobile number, we protect this with the urgency and specificity it deserves. Only those brands and friends we trust have access to our mobile numbers and if this access is abused then look out. You generally only get one crack at this relationship.....

The great strength of mobile messaging and marketing is in being able to reach only those targeted recipients at a suitable time. Messages that are not delivered, sent to the wrong person, are late or arrive at the wrong time will negatively impact your brand. They will also lose you customers pretty quickly!

You're the marketing expert at your company and you've finally convinced your team that connecting with customers on their mobile devices is an important initiative this year. You know your new mobile strategy needs to play nice with your current programs, but when you look at your current marketing - it's, well...all over the place. Tactic after tactic that was implemented to address a perceived need. You're probably even paying for some really cool products/services and not really using them...