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Don't Accept Defeat!

What to Do When Your Business is Getting The Better of You...

Don't Accept Defeat!
Hey friends! Business is hard right? There are so many ups and downs of business and it's easy to wave the white flag and accept defeat. Heck, I've been there myself a few times. That's because business is bloody hard work. Well, we don't want you to accept defeat , so here is some advice for you when you feel your business is getting the better of you...

9 Things Your Customer Service Reps Shouldn't Say

9 Things Your Customer Service Reps Shouldn't Say
We love showing small business owners and startup teams how to improve their internal and external performance. When it comes to digital marketing, spend time combing through online and offline resources. Challenge yourself to learn more, so you can then experience better results. Although mobile marketing is usually one of our common discussion points, today we wanted to investigate the basic do’s and don’t’s of customer service and support. Our team recently came across this infographic ...

7 Mobile Marketing Examples Retailers Should Mimic

7 Mobile Marketing Examples Retailers Should Mimic

Consumers are continuing to adopt new ways to communicate with businesses and brands from their mobile phones, yet most independent retailers are missing the opportunities that text messaging offers. A study from Salesforce showed that 70% of marketers place mobile marketing at the core of their business and 86% of senior level marketers state that it’s a very important part of the customer journey. If consumers continue to engage with your independent retail location via their mobile ...

6 Great Ideas When Setting Your Business Marketing Budget

6 Great Ideas When Setting Your Business Marketing Budget

At least once a quarter, have a detailed sit-down with your team, set the direction for your business, and review your progress and marketing budget. Failure to do so will result in tons of sporadic spending that gives you little to no long term return. If you want to grow your business, you must prioritize your marketing efforts and financial commitments. Don’t take out a business line of credit and spend without abandon. If you’re calculated in your small business spending decisions, you will notice a huge difference. With that said, ...

Stop Guessing: Here's A Mobile Marketing Engagement Strategy That Works

Stop Guessing: Here's A Mobile Marketing Engagement Strategy That Works

Everyone will make it sound so easy. Build a database, send a few messages each month to your mobile database and the sales will come. In reality, it’s not that easy. And like with anything else, you need to spend some time learning how to do it properly. I assure you it’s possible. In my latest podcast interview, we learned how Pete’s Ace Hardware used time sensitive offers, and tips to frequently engage it’s subscribers and drive them to take action. Their challenge was ...

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