Lets talk mobile messaging and marketing automation

Congratulations, you have just secured a booking to speak at an event next month. This could be as small an opportunity as speaking for 15 minutes before the lunch break or as significant as a keynote address. Regardless, the event is the event and the opportunity to maximize your return from this engagement is the same.  

Now as I mentioned in the introduction, this guide and certainly myself are not here to coach the fine art of ‘speaking’ or ‘presenting’. Masters of this genre, the likes of Matt Church from Thought Leaders and many others have dedicated their lives in the quest to help people establish themselves as world-class speakers. The preparation for your speaking event then is up to you.  

How to maximize your time, financial return from this event, and then grow your profitable speaking business is what you will learn from this guide.

The hardest part is getting people to that first step, getting someone to text that keyword to your short code. 

SMS marketing alone is ineffective. It takes more than a keyword and a short code for SMS marketing to work. SMS works in conjunction with other marketing efforts. The other marketing efforts that are paired with SMS are how you let people know about your promotion and offers and why they should take advantage of it. 

Long codes and Short codes, should I care? Whilst each (long codes and short codes) have advantages and disadvantages, we think you should choose the one that provides your audience and the consumer with the best level of protection from unwanted messages (SPAM)...

Want to grow your business? Small business owners must be in tune with their monthly budget, and how to cut costs when necessary. If you’re throwing money away on unnecessary expenses, or even worse, failing tactics, you’re easily stunting your growth. Keep an eye on monthly spend, and follow this seven budgeting tidbits. 1. Know how much you spend. This might sound like silly advice, but you’d be surprised at how many small business owners just aren’t in tune with their budget. Sure, you ...

Traditional SMS and MMS messages all follow the same pathway and deliver very similar outcomes. This is true for 99.9% of the SMS gateway providers in the world. The end result to the contact is a simple SMS or sometimes MMS message, occasionally with a website URL added to the message.