Lets talk mobile messaging and marketing automation

Have you considered adding mobile to your marketing strategy? This is one of the first questions we pose to business owners and marketers in our 'discovery calls'. The responses vary from “our website is not good on mobile” to “we can’t afford it” or “that’s for the bigger businesses with more resources, we’re just a small team”. In more cases than not, business owners and marketers are quick to rule themselves out of the mobile opportunity.

Whether you like it or not, your company has become a mobile experience for your customers. A day doesn’t pass where an ideal customer is accessing your information, messaging and ads on a mobile device. In today’s multi-device world, your challenge is how to utilize mobile to take your customer experience to a higher level. Whether you’re just getting started with mobile or looking to up your game, it’s important you aren’t starting off on the wrong foot by making some of the most ...

Do you let your customers call your business? You may be thinking that's a silly question right? Let me ask you something. Is your phone number on your business website or marketing material? No? Well you're not alone. A recent Google survey found that 95% of small- to medium- sized businesses are not using click-to-call technology on their website, let alone their marketing material....

It's known that big brands use lifecycle marketing to increase the lifetime value of each customer. But most small business owners don't know how to implement similar tactics in their own marketing efforts. Email is the 'go-to' for many companies, but an emphasis here can lead to ignorance of other, equally valuable channels, such as the incredibly valuable mobile channel. Plenty of software tools exists to help businesses create and refine their marketing message.... 

Mobile marketing can help bring new customers into your business by engaging shoppers at just the right time. By automating some or all of your mobile marketing efforts, you can save time and ensure that every customer receives the marketing messages most suited to their current situation. What is Mobile Marketing Automation? Mobile marketing automation (MMA— and not to be confused with the Mobile Marketing Association or Mixed Martial Arts) is the process of using tools and software to ...