Lets talk mobile messaging and marketing automation

If you're considering using mobile messaging to actively engage your customers you're in the right place. Did you know that $698 billion of in-store retail sales are influenced by mobile? If you look at some of the top retail brands using mobile, you'll notice that many of them use mobile messaging as a key part of their communication strategy. What is mobile messaging? Mobile messaging can include SMS (text) messaging, MMS (multimedia messaging), push notifications and even mobile ...

Do you struggle to do it all as a small business owner and or marketer? You're responsible for so much... You may have even said "I wear so many different hats." In a study by Constant Contact they found that 43% of small business owners and marketers felt the most difficult part of running their business was wearing many hats. Whether it's marketing, client services, accounting, IT systems or HR. Dozens of other things make up your day to day. On the flip side, the best part of running a small ...

I'm not going to bury the lede here. If you own a business, you need to stop asking, “Is a mobile-optimized website or marketing strategy necessary?” Every business should be engaged with, and learning to love, mobile devices. Over 79% of all websites are now mobile optimized and smartphones are now almost a ubiquitous device around the world. Think of it this way: when a prospective customer has access to your business 24/7 in their pocket, purse, or just an arm’s length away, ...

You may have considered SMS marketing because you've seen other retailers having success but your business doesn't offer discounts. Maybe you're saying, "I don't want to be a discounter" in my business and that's prevented you from using it because that's all you've seen from other businesses. If this is how you feel, I can tell you, you're not alone. In fact, this is one of the top objections I hear for why businesses aren't using SMS marketing in their business. I get it, too. Nobody ...

There are plenty of companies that aim to help small businesses grow. That's why we've previously shared what every small business needs to grow with  mobile marketing. But we're not the only ones. Score, an organization that mentors small business owners recently shared an infographic showcasing why mobile marketing is a must for small businesses in the US today. At the end of the day, consumers are using their smartphones to make buying decisions at every step of the shopping ...