Lets talk mobile messaging and marketing automation

As mentioned in the introduction of this article, email and mobile campaigns should be part of your holistic marketing approach. These marketing channels cannot be truly fruitful just by themselves, but can strengthen your other initiatives...

Measuring your return on investment (ROI) is another challenge that marketing professionals face in the land of email and mobile marketing. In other words, it’s difficult for them to connect the dots between the messages they send out to prospective customers, and the moment when these subscribers get further engaged and turn into customers....

Don’t purchase email lists (you can’t purchase mobile lists), but earn your subscribers. Be clear to to your subscribers how many emails they may receive each month, and certainly, how many mobile messages they could expect to receive and WHY.... 

A large proportion of companies use email and mobile open rates to track their marketing success. To this day, the size of your email and mobile list are a demonstration of your reach and thought leadership. However, your email marketing campaigns should be part of a holistic approach to educate your contacts about your company...