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What Is Interactive Text Messaging?

What Is Interactive Text Messaging?

Traditional SMS and MMS messages all follow the same pathway and deliver very similar outcomes. This is true for 99.9% of the SMS gateway providers in the world. The end result to the contact is a simple SMS or sometimes MMS message, occasionally with a website URL added to the message.

The One Question Marketers Need to Stop Asking

Is a mobile-optimized website or a mobile marketing strategy necessary?

The One Question Marketers Need to Stop Asking
I'm not going to bury the lede here. If you own a business, you need to stop asking, “Is a mobile-optimized website or marketing strategy necessary?” Every business should be engaged with, and learning to love, mobile devices. Over 79% of all websites are now mobile optimized and smartphones are now almost a ubiquitous device around the world. Think of it this way: when a prospective customer has access to your business 24/7 in their pocket, purse, or just an arm’s length away, ...

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