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Lifecycle Marketing: 4 Mobile Campaigns To Implement In Small Business

Lifecycle Marketing: 4 Mobile Campaigns To Implement In Small Business

It's known that big brands use lifecycle marketing to increase the lifetime value of each customer. But most small business owners don't know how to implement similar tactics in their own marketing efforts. Email is the 'go-to' for many companies, but an emphasis here can lead to ignorance of other, equally valuable channels, such as the incredibly valuable mobile channel. Plenty of software tools exists to help businesses create and refine their marketing message.... 

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