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6 Great Ideas When Setting Your Business Marketing Budget

6 Great Ideas When Setting Your Business Marketing Budget

At least once a quarter, have a detailed sit-down with your team, set the direction for your business, and review your progress and marketing budget. Failure to do so will result in tons of sporadic spending that gives you little to no long term return. If you want to grow your business, you must prioritize your marketing efforts and financial commitments. Don’t take out a business line of credit and spend without abandon. If you’re calculated in your small business spending decisions, you will notice a huge difference. With that said, ...

The One Question Marketers Need to Stop Asking

Is a mobile-optimized website or a mobile marketing strategy necessary?

The One Question Marketers Need to Stop Asking
I'm not going to bury the lede here. If you own a business, you need to stop asking, “Is a mobile-optimized website or marketing strategy necessary?” Every business should be engaged with, and learning to love, mobile devices. Over 79% of all websites are now mobile optimized and smartphones are now almost a ubiquitous device around the world. Think of it this way: when a prospective customer has access to your business 24/7 in their pocket, purse, or just an arm’s length away, ...

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