At least once a quarter, have a detailed sit-down with your team, set the direction for your business, and review your progress and marketing budget. Failure to do so will result in tons of sporadic spending that gives you little to no long term return. If you want to grow your business, you must prioritize your marketing efforts and financial commitments. Don’t take out a business line of credit and spend without abandon. If you’re calculated in your small business spending decisions, you will notice a huge difference.
With that said, ...