I'm not going to bury the lede here.
If you own a business, you need to stop asking, “Is a mobile-optimized website or marketing strategy necessary?”
Every business should be engaged with, and learning to love, mobile devices. Over 79% of all websites are now mobile optimized and smartphones are now almost a ubiquitous device around the world.
Think of it this way: when a prospective customer has access to your business 24/7 in their pocket, purse, or just an arm’s length away, ...