Lets talk mobile messaging and marketing automation

I think we’d all agree that are prospects and customers are on their mobile phones now more than ever. Our customers (the consumers) have chosen their mobile device as their first screen. They now connect with businesses and brands in a whole new way...yet, most businesses haven’t added any form of mobile marketing to their game plan. I have the lucky opportunity to talk to a lot of small businesses owners about their marketing efforts. It’s afforded me the ability to really ...

If you haven’t started using text messaging to build a more personal relationship with your customers then you should start now. Texting is so personal, that its typically reserved for the people closest to us like family and friends. It’s the one device that travels with us no matter where we go. Knowing how personal the mobile device is, you should appreciate that your customers...

Every morning my phone alarm wakes me up to start my day. After reaching for my iphone I quickly open my email to see if there is anything urgent I need to take care of. Nothing ever really needs immediate attention so I take that opportunity to scan my inbox and identify all of the emails that may seem unimportant and hit delete. Mmmmmm. A tiny bit of stress eliminated.  It’s refreshing isn’t it? If this sounds like your morning, you’re in good company. In fact, in a recent study, 67% ...

It's known that big brands use lifecycle marketing to increase the lifetime value of each customer. But most small business owners don't know how to implement similar tactics in their own marketing efforts. Email is the 'go-to' for many companies, but an emphasis here can lead to ignorance of other, equally valuable channels, such as the incredibly valuable mobile channel. Plenty of software tools exists to help businesses create and refine their marketing message.... 

Mobile marketing can help bring new customers into your business by engaging shoppers at just the right time. By automating some or all of your mobile marketing efforts, you can save time and ensure that every customer receives the marketing messages most suited to their current situation. What is Mobile Marketing Automation? Mobile marketing automation (MMA— and not to be confused with the Mobile Marketing Association or Mixed Martial Arts) is the process of using tools and software to ...