Lets talk mobile messaging and marketing automation

I think we’d all agree that are prospects and customers are on their mobile phones now more than ever. Our customers (the consumers) have chosen their mobile device as their first screen. They now connect with businesses and brands in a whole new way...yet, most businesses haven’t added any form of mobile marketing to their game plan. I have the lucky opportunity to talk to a lot of small businesses owners about their marketing efforts. It’s afforded me the ability to really ...

Every morning my phone alarm wakes me up to start my day. After reaching for my iphone I quickly open my email to see if there is anything urgent I need to take care of. Nothing ever really needs immediate attention so I take that opportunity to scan my inbox and identify all of the emails that may seem unimportant and hit delete. Mmmmmm. A tiny bit of stress eliminated.  It’s refreshing isn’t it? If this sounds like your morning, you’re in good company. In fact, in a recent study, 67% ...

Mobile marketing can help bring new customers into your business by engaging shoppers at just the right time. By automating some or all of your mobile marketing efforts, you can save time and ensure that every customer receives the marketing messages most suited to their current situation. What is Mobile Marketing Automation? Mobile marketing automation (MMA— and not to be confused with the Mobile Marketing Association or Mixed Martial Arts) is the process of using tools and software to ...

I'm not going to bury the lede here. If you own a business, you need to stop asking, “Is a mobile-optimized website or marketing strategy necessary?” Every business should be engaged with, and learning to love, mobile devices. Over 79% of all websites are now mobile optimized and smartphones are now almost a ubiquitous device around the world. Think of it this way: when a prospective customer has access to your business 24/7 in their pocket, purse, or just an arm’s length away, ...

You may have considered SMS marketing because you've seen other retailers having success but your business doesn't offer discounts. Maybe you're saying, "I don't want to be a discounter" in my business and that's prevented you from using it because that's all you've seen from other businesses. If this is how you feel, I can tell you, you're not alone. In fact, this is one of the top objections I hear for why businesses aren't using SMS marketing in their business. I get it, too. Nobody ...