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Multi Media Message Service (MMS)

What is it and how do you use it?

Multi Media Message Service (MMS)

MMS stands for ‘Multimedia Messaging Service.’ By utilizing MMS, marketers can extend the core functionality of MMS’s closely-related mobile messaging cousin, SMS. Whereas SMS lets marketers deliver a text message of up to 160 characters in length, MMS enables the distribution of multimedia content such as pictures, music or video. When executed well, the enhanced richness increases customer engagement, as campaigns can draw on combinations of various branded elements....

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