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5 Ideas to Improve Customer Loyalty with SMS

5 Ideas to Improve Customer Loyalty with SMS

If you haven’t started using text messaging to build a more personal relationship with your customers then you should start now. Texting is so personal, that its typically reserved for the people closest to us like family and friends. It’s the one device that travels with us no matter where we go. Knowing how personal the mobile device is, you should appreciate that your customers...

Lifecycle Marketing: 4 Mobile Campaigns To Implement In Small Business

Lifecycle Marketing: 4 Mobile Campaigns To Implement In Small Business

It's known that big brands use lifecycle marketing to increase the lifetime value of each customer. But most small business owners don't know how to implement similar tactics in their own marketing efforts. Email is the 'go-to' for many companies, but an emphasis here can lead to ignorance of other, equally valuable channels, such as the incredibly valuable mobile channel. Plenty of software tools exists to help businesses create and refine their marketing message.... 

The One Question Marketers Need to Stop Asking

Is a mobile-optimized website or a mobile marketing strategy necessary?

The One Question Marketers Need to Stop Asking
I'm not going to bury the lede here. If you own a business, you need to stop asking, “Is a mobile-optimized website or marketing strategy necessary?” Every business should be engaged with, and learning to love, mobile devices. Over 79% of all websites are now mobile optimized and smartphones are now almost a ubiquitous device around the world. Think of it this way: when a prospective customer has access to your business 24/7 in their pocket, purse, or just an arm’s length away, ...

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