The smartphone has become an integral part of our lives. In fact, we are so attuned to it, we check it at least 350 times each day. 61% of smartphone owners sleep with their phones next to their beds. Messages sent via SMS or MMS are opened 98% of the time within 3 minutes of delivery. As a marketing channel that commands plenty of respect and attention and it’s vital that marketers understand how to effectively speak to their new and existing customers on this channel. Unlike email, the mobile channel is possibly the most personal channel that exists today.
With the privilege of having a contacts mobile numbers comes a great deal of trust and respect for privacy, not to mention relevance and timing of content. This makes marketing on mobile incredibly important but also nuanced.
In this comprehensive, 85 page guide, we cover topics from creating a cross-channel mobile marketing strategy, harnessing the power of interactive marketing and messaging using SMS and MMS, and so much more. It is packed full of practical information to either help you get started or refine your existing mobile strategy. The Complete Guide to Mobile Marketing and Messaging will teach you how to create a robust mobile marketing plan and engage your audience effectively on this awesome channel.