The results from the one-week promotion were astounding. Over NZ$1,000,000 (US $800,000) of sales were booked online and via the call center that were directly attributable to the MOBIT campaign.
"MOBIT made all of this just so easy, and the best part of all was the tracking and reporting capability. We were able to measure open rates, click response on all buttons (even the call number), and track these back to the customers purchase on the day for the campaign. The results were astounding. MOBIT was the most successful marketing campaign we have ever run, including email".