LEAD GENERATION STRATEGY
The Opt in Process
Payroll software is not the sexiest software on the landscape, but it's an important part of any business. At trade show events when attendees are racing around looking for the latest and greatest products, payroll software often gets lost in the rush. Smart Payroll needed a way in which to engage with their prospective clients without them having to come on to their stand.
The solution was to incorporate a call-to-action on their promotional material and display banners - text 'smart' to 268 and find out everything you need to know about automated payroll for your business.
The auto response message received was a short text message with the link to their MOBIT landing page. When clicked, the visitor was presented with the Smart Payroll landing page which contained a video message and the various key features and benefits of the Smart Payroll solution. If interested, a form on the page was available where the visitor could request more information and have a consultant make contact with them.
With MOBIT being integrated to Infusionsoft, the customer contact information on the MOBIT form was immediately updated in their Infusionsoft account and a 'tag' was applied to a fulfillment sequence that delivered a mail pack to the new prospect.