CASE STUDY

A LEADING HOTEL CHAIN ADDS VALUE AND SELLS MORE WITH MOBIT
SMS MESSAGING AND MARKETING CAMPAIGNS


"We needed a solution to easily get our guests to opt in to a sales and marketing funnel. MOBIT was presented with other solutions. Hands down, MOBIT by far was the best choice. Their training is world class and their support phenomenal. Second, the application itself is one of the easiest to use and customize on the fly. In 30 years of marketing I've never seen a tool as powerful as this. If you want more leads, prospects, customers and sales...GET MOBIT!"

 Scott Leslie
Consultant

 


LEADING HOTEL CHAIN PROVIDES NEW SERVICE
AND ADDS VALUE TO IT'S GUESTS

THE CHALLENGE

Metairie Marriot Hotel in Lakeway Florida has just recently completed a multi-million dollar refurbishment of their facilities. This included extensive renovations to their coffee house and relaxation area for their guests and visitors. Hotel management were looking for ways to attract new local business to the Metairie Marriot, have them experience the new facilities and then make future bookings for their business visitors.   

THE SOLUTION

The Marriot team with the help of their marketing consultant Scott Leslie came up with a novel idea to deliver printed flyers to local business in their area. The flyer outlined the new facilities and offered visitors special rates at the hotel and The call-to-action on the marketing flyer was was to simply text FREE to 72000 to receive 


Keyword response message and landing page offer

LEAD GENERATION STRATEGY 

The Opt in Process

Payroll software is not the sexiest software on the landscape, but it's an important part of any business. At trade show events when attendees are racing around looking for the latest and greatest products, payroll software often gets lost in the rush. Smart Payroll needed a way in which to engage with their prospective clients without them having to come on to their stand. The solution was to incorporate a call-to-action on their promotional material and display banners - text 'smart' to 268 and find out everything you need to know about automated payroll for your business. 

The auto response message received was a short text message with the link to their MOBIT landing page. When clicked, the visitor was presented with the Smart Payroll landing page which contained a video message and the various key features and benefits of the Smart Payroll solution. If interested, a form on the page was available where the visitor could request more information and have a consultant make contact with them. With MOBIT being integrated to Infusionsoft, the customer contact information on the MOBIT form was immediately updated in their Infusionsoft account and a 'tag' was applied to a fulfillment sequence that delivered a mail pack to the new prospect.

THE RESULT

The SmartPayroll team now send more personalized content to their prospective customers and know it is opened at rates 50% higher than their email campaigns.  The most valuable benefit is being able to respond directly to customers on an inquiry by having them simply text in the smartpayroll keyword. No filling in forms, no websites to direct them to.  

Better still, their campaigns are integrated with the email marketing system Infusionsoft. Now they can segment their lists and send relevant content to their audience on the device they are most likely to respond to. 

 

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