Property Apprentice, a leading New Zealand property investment coaching company, spends a significant part of their marketing budget on local radio advertising. Realizing the added benefit of text marketing for radio advertising, they enlisted the service of a local plain text message provider. At the end of each week, a staff member would receive a ‘spreadsheet’ of respondents to the radio advertisement where they would then drain hours of calling time following up with these prospects to confirm their attendance at one of Property Apprentice’s seminars.
Simply put, the company didn’t have the time or the manpower to complete such an endeavor, especially as they were putting thousands of investment dollars into this marketing venture. Then Property Apprentice found MOBIT, and the situation reversed wholly.
Before MOBIT, Property Apprentice had no idea that effective lead generation on mobile (and certainly via SMS) was possible.
Previously, the only objective was to call each number generated by the radio offer and confirm their attendance at one of the company’s free property coaching seminars. It was excessively time consuming and tedious. Drastic measures needed to be taken.
With MOBIT, Property Apprentice was able to balance email nurture sequences with SMS marketing. This successful marketing venture allowed them to keep their prospects engaged, draw them to the event and then up-sell them to their coaching program.
Rather than just a simple text response in ‘black and white’, Property Apprentice now provides prospects with tons of information and ways to make contact by the user friendly mobile pages delivered via MOBIT.
"The common complaint from our clients was often - we hardly ever receive your emails and newsletters via email. Either they missed them due to the volume of mail they receive or their spam filters would block the messages"
MOBIT enables Property Apprentice to get messages directly to their clients, wherever they are, with the information they need to make informed property decisions.