Marketing new products to consumers used to be a well-structured-formula. Television advertising played an important part, as did direct mail, radio, billboards etc...
RetailMediaDirect (RMD) knew they needed to break out of this mold in order to reach a wider and changed audience and provide the much needed shop front traffic to their clients and RMD products. RMD markets their 'in store' products on behalf of their major retailers with the twin objective of driving consumer traffic to the store but also offering an online purchase option for consumers via their own brand.
RMD created a series of infomercials and supporting radio campaigns with the 'call-to-action' of BUY NOW at (name of the retail store) or TEXT 'Scratch' to 268 to see the amazing scratch pen in action. Every RMD promotional product has its own 'keyword', auto-response message and landing page sent from MOBIT when the appropriate keyword is received.
With the advanced analytics of MOBIT, RMD is able to measure audience interaction and interest on each landing page, such as how many times the video was watched, page views, buttons clicks, and of course the conversion rate of each campaign.