CASE STUDY

SEE HOW A LEADING ONLINE RETAILER INCREASES SALES WITH MOBIT
SMS MESSAGING AND MARKETING


"MOBIT has revolutionized the SMS world. The MOBIT technology is a communication game changer and fundamental to the RMD media strategy. MOBIT provides RMD consumers and retail partners with rich information including video, imagery and on-line purchase options. Working in tandem with our television and radio commercials, MOBIT provides a unique platform to inform and educate our consumers, by product, communicating on a one to one basis utilizing the most powerful tool available to us - The mobile phone. 
MOBIT is a quantum leap to the future, today. The depth and breadth of information contained within MOBIT, all via SMS is phenomenal. From our perspective, MOBIT is a media platform with no equal in the world of mobile"

 Alistair Duff 
Managing Partner

 


RETAIL COMPANY SELLS OUT IN DAYS
WITH MOBILE SMS MARKETING

THE CHALLENGE

Marketing new products to consumers used to be a well-structured-formula. Television advertising played an important part, as did direct mail, radio, billboards etc... RetailMediaDirect (RMD) knew they needed to break out of this mold in order to reach a wider and changed audience and provide the much needed shop front traffic to their clients and RMD products. RMD markets their 'in store' products on behalf of their major retailers with the twin objective of driving consumer traffic to the store but also offering an online purchase option for consumers via their own brand. 

THE SOLUTION

RMD created a series of infomercials and supporting radio campaigns with the 'call-to-action' of BUY NOW at (name of the retail store) or TEXT 'Scratch' to 268 to see the amazing scratch pen in action. Every RMD promotional product has its own 'keyword', auto-response message and landing page sent from MOBIT when the appropriate keyword is received. With the advanced analytics of MOBIT, RMD is able to measure audience interaction and interest on each landing page, such as how many times the video was watched, page views, buttons clicks, and of course the conversion rate of each campaign.


MOBIT auto response message and landing page from radio and TV campaign

LEAD GENERATION STRATEGY 

The Opt in Process

The core strategy of RMD was to use TV infomercials and radio campaigns to promote their various products. Each advertisement concluded with the call-to-action of 'text (product name keyword e.g scratch, or hose)' to 268 to see a demonstration of the product.

The consumer first received their double opt-in message, then after replying YES, received their MOBIT product specific landing page including a video of the product and two options where the consumer could purchase the product.

THE RESULT

The consumer reaction was immediate. Thousands of units were sold out in days with RMD needing to rush new inventory into each retail store. With the astounding success of the 'scratch pen' campaign, RMD launched two new campaigns within the month and sales have continued to escalate across their product lines.

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