Smart Payroll is a leading business payroll software company with over 10,000 users and 1,000 accountants using their service for their clients. Marketing at trade shows and events are a daunting task at the best of times but for Smart Payroll, the challenge is even greater when you consider that many business owners would rather look at sales and marketing solutions to grow their business than necessary compliance and productivity tools.
Smart Payroll needed a way in which to engage with prospective business owners without necessarily have to engage with them on the stand whilst at events.
"We needed an innovative way in which to provide the key benefits of Smart Payroll without the user necessarily having to come onto our stand and speak with one of our team. Business brochures are fine but in a world of 'sameness' brochures tend to get lost in the clutter of other event material."
The Smart Payroll team considered a 'text-in' solution but could not see how a plain text message response would inspire their potential customers to engage with them. The team then found MOBIT and instantly saw the potential of platform for communicating their proposition.
Utilizing one of the many mobile templates in the MOBIT store, the Smart Payroll team were able to send engaging landing page communications delivered via SMS that included video, key feature elements and a page form that enabled the business to capture detailed user information and inquiries from their audience.
Once the form was submitted, the Smart Payroll staff were alerted to the new inquiry via SMS and email. A mail pack with more detailed information was scheduled for delivery from their integrated marketing automation system (Infusionsoft) and sent to the prospect.