MARKETING AUTOMATION FOR
Radio Advertisers



If you are advertising on radio without the support of text marketing then you are wasting a ton of money and not making full use of the great media platform that you have invested in. Radio is a fantastic medium for text marketing and vice versa due to the fact that your listening audience are mobile! They are walking, relaxing, in their car, running, listening to your advertisement on their favorite radio station. By simply using a keyword as a call to action (e.g text SEMINAR to 72000) they can receive not only your automated text response, but with MOBIT, receive your offer on their intelligent mobile page via the click link on the text message.  Add a keyword to the call to action of your radio advertisement and watch those leads come rolling in. 



Note:  Remember to make sure your mobile messages and call-to-actions are compliant! For a typical messaging program, this means making sure you include what people should expect to receive when they opt in, how frequently you will send text messages, instructions on how to opt-out, a link to terms and conditions and privacy policy, and a “Message and Data Rates May Apply” disclosure.

If you’re not sure, call your MOBIT Customer Success Strategists at 855 662 4876 or email info@mobit.com to review your advertising materials. We’re always happy to help!

    

Here's how

  • Include a keyword as a call-to-action for your radio advertisements and watch those leads come rolling in. (e.g To learn more about our great product and save $200 today, text PRODUCT to 72000 to receive our information.) Then have MOBIT send back an automated text with our MOBIT intelligent page link with your marketing content and form where the listener can add in their details for your sales staff to follow up. 
  • Use your MOBIT intelligent pages to present your products and even take payment directly from your page. Try doing that with simple text messaging !
  • Radio is one of the hardest mediums to measure.  About the only accurate measure is the number of times your phone rings or the sales you make during the campaign period, but how can you measure which marketing initiative worked? The answer is you can't, that is, unless you have MOBIT. Now you can instantly measure your response by radio station and determine where best to place your marketing spend. Know immediately from our advanced reporting tools, who responded, when, from which station advertisement and of course, capture the listeners contact information right there on the MOBIT page. 
  • We all live in color so why not respond with beautiful MOBIT pages from your text campaigns that show off your brand, your products and services in rich graphic detail. MOBIT intelligent pages does this with ease and they are so simple to create.
  • Capture more than a simple text phone number response from your advertising. With MOBIT you can capture almost any level of information you require on our intelligent pages. Ask questions, conduct surveys, capture names and addresses, you are limited only by your imagination. All of this information is then stored against the contact record in MOBIT CRM.

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